Search engines use robots to index websites.
The webmaster can influence robots by placing a robots.txt file in the root of the website.
This file can allow access to pages and folders or prohibit access. We recommend the use of a robots.txt file.
Robots.txt is a simple text file which informs the robot of the search engine which pages and folders may or may not be indexed.
If no robots.txt has been found, a search engine robot will index all the pages.
By including the line 'disallow' in the text file, you prohibit access to a folder or page.
Search engines use robots to index websites.
The webmaster can influence robots by placing a sitemap.xml file in the root of the website.
The sitemap.xml helps search engines to crawl your website better. We recommend the use of a sitemap.xml file.
Sitemap.xml is a special file which tells search engines which pages of a website have to be indexed. The sitemap is an XML file which consists of a list of URLs of the website and a number of extra data such as a page's importance and how often the page changes.
Lipperhey analyzed the HTML code to see how the page was built up.
The HTML size is the size of all the HTML code on this page.
The code density is the ratio between HTML code (81.07%) and the actual readable text (14.84%).
If a page contains a high code density, that means a lot of code is used to display the text.
At best, 30% of the page has actual readable text (in your case this is 14.84%).
This is why we recommend minimizing the amount of code to a maximum of 70%.
It is recommended to alter pages with a code density above 70%.
Flash (Adobe) is a multimedia platform used for vector graphics, animation and internet games.
Flash is frequently used to add video or audio players, advertisement and interactive multimedia content to websites.
Only use Flash for graphical presentations or effects.
Never use it for navigational purposes.
If Flash is used for navigation, make sure the destination page can also be reached using text links.
We didn't detect any Frames or iFrames on your website.
Frames and iFrames
Despite the fact that most search engines do index websites with frames, we recommend not using frames.
Using the NoFrames element makes your website visible even to visitors who cannot view frames.
However, the NoFrames element can have a negative impact in search engine rankings.
Decide what is more important for your website.
Never use iFrames unless you have a very good reason (such as advertisements or payment solutions).
Computers use a DNS (Domain Name System) to determine the IP address associated with a domain name.
Reverse DNS lookup is the inverse process.
It is the determination of a domain name that is associated with an IP address.
The IP address of your website should should be associated with your domain name.
If it is not the same, emails sent from the domain will be marked as spam sooner.
The website on www.rmit.uk should be available with and without a www.
When entering one of these adresses in your browser, they should both end up on the same URL.
If you want to have nice short URLs, we advise you to redirect the www site to only the domain name.
You should never have the same site available on both variants.
Search engines will see this as duplicate content.
Make sure that your pages always load under 500 milliseconds (half second).
The load time is the time that a visitor has to wait until the page is loaded.
Visitors don't like to wait. A page is considered slow if it takes more than 500 milliseconds to load.
Take into consideration that this is the only time it takes to download the HTML code of the page.
After that, the browser still has to create a page out of this and that also takes some time.
Below is a preview of how your website looks on mobile devices:
We've detected inline style elements on this page.
Remove inline style from this page and place it in a seperate CSS file.
Using inline style is not recommended because the design is still in HTML.
For search engine optimization, texts should be separated as much as possible from design.
Remove all inline style declarations by applying CSS.
To optimize for search engines and to ensure short loading times, it is recommended that you restrict the number of images on the pages of your site.
If a page has more than 10 images, this may mean they are being used incorrectly.
Always host images on your own server.
An exception can be made for images such as measurement pixels.
Measurement pixels for statistics can also be seen as an external image.
But because measurement pixels contain no information, this is not a problem.
The title is the main text that describes the content of a page.
The title of a page appears as the main link in search engines. It is used as the caption of the browser, tabs and shortcuts and is the default name for the bookmark if visiors bookmark your page.
The title is the most important element in order to improve your SEO score and search engine rankings!
Incorporate two or three keywords in the title in a natural way.
Keep the title short and place the keywords at the start of the title.
We recommend using a maximum of 12 words and fewer than 80 characters in the titles.
The URL is a human-readable 'address' that points to a page on the website.
URLs describe the location of the page to visitors and search engines so it's important to keep them short, relevant and compelling.
A URL consists of three parts: subdomain, domain name and the path.
The best place for your main keyword is in your domain name.
For all other seperate pages, you should incorporate one or two keywords in the path.
We recommend not using file extensions in a URL.
File extensions can be hidden by rewriting the URLs in a search engine friendly way.
It's better to write http://test.com/route.html as http://www.test.com/route/.
All URLs with file extensions can be found in the table below.
The file extension is the last bit of the URL after the '.' sign (e.g. .asp).
Rewrite URLs that contain file extensions.
Besides human-readable text, URLs can also contain parameters such as '?page=about' or '&id=3423&sort=ASC'.
This is not very user friendly and therefore this means that it is also not search engine friendly.
A friendly URL does not contain capitals or the characters '_', '&', '?', '+' and '='.
Welcome to rmit.uk! The domain is up for sale. See the website for general information about rmit.uk.
Keyword in META Description
The META Description tag is important in gaining user click-through from search engines.
These short paragraphs are your opportunity to advertise the content of the page to searchers.
Make sure every page of the website contains a META description.
To optimize for search engines, it is important that keywords for a given page are included in the META description in a natural way.
A META description tag which is too long can be seen as spam by search engines.
We recommend using a maximum of 25 words and fewer than 150 characters.
Keyword in META Keywords (not important for Google)
The META Keywords tag allows you to provide additional keywords for search engines.
The META Keywords tag is no longer considered an integral part of optimizing your site.
META Keywords are no longer important for Google but Bing still uses them.
It is a small effort so make sure all your pages have META keywords.
A META keyword tag which is too long can be seen as spam by search engines.
Do not use more than 20 words, 250 characters and the keywords exists
Put the most important keywords first.
The headlines of a page are called headings and are found at the top of the page.
As in print media such as newspapers and magazines, the headings on a website are meant to draw the attention of a viewer.
Headings are the titles of paragraphs and should contain the keywords that summarize the paragraphs.
Choosing the right keywords for your H1 tags has a great impact on your search engine rankings.
Because every page contains text, we recommend that every page also has at least one heading (H1).
Use short H1 tags with keywords that are important to the page.
The subhead lines of a page are called subheadings (H2,3,4,5 and H6) and are found at the top of the paragraphs.
As in print media such as newspapers and magazines, the subheadings on a website are meant to draw the attention of a viewer.
Subheadings are the titles of paragraphs and should contain the keywords that summarize the paragraphs.
Subheadings H2 to H6 can contain more words then a H1 heading.
The keyword 'rmit ' is not found in all subheadings.
Add the keyword to available subheadings and reload this page by pressing F5 (Windows) or ⌘ + R (Mac) to validate the implementation.
Add the highlighted "Hx" tag (where "x" stands for a number), inside the "BODY" tag, like this:
<!DOCTYPE html><html lang="en"><head><meta charset="UTF-8" /></head><body><h1>Main heading</h1><p>A paragraph</p></body></html>