Lift It Moving and Storage

Flash (Adobe) is a multimedia platform used for vector graphics, animation and internet games. Flash is frequently used to add video or audio players, advertisement and interactive multimedia content to websites. Only use Flash for graphical presentations or effects. Never use it for navigational purposes. If Flash is used for navigation, make sure the destination page can also be reached using text links.

Despite the fact that most search engines do index websites with frames, we recommend not using frames. Using the NoFrames element makes your website visible even to visitors who cannot view frames. However, the NoFrames element can have a negative impact in search engine rankings. Decide what is more important for your website. Never use iFrames unless you have a very good reason (such as advertisements or payment solutions).

The load time is the time that a visitor has to wait until the page is loaded. Visitors don't like to wait. A page is considered slow if it takes more than 500 milliseconds to load. Take into consideration that this is the only time it takes to download the HTML code of the page. After that, the browser still has to create a page out of this and that also takes some time.

Using inline style is not recommended because the design is still in HTML. For search engine optimization, texts should be separated as much as possible from design. Remove all inline style declarations by applying CSS.

If a website consists of more than one page, we recommend not using style blocks. Instead, apply CSS so a style sheet has to load only once.

To optimize for search engines and to ensure short loading times, it is recommended that you restrict the number of images on the pages of your site. If a page has more than 10 images, this may mean they are being used incorrectly. Always host images on your own server. An exception can be made for images such as measurement pixels. Measurement pixels for statistics can also be seen as an external image. But because measurement pixels contain no information, this is not a problem.

The title is the main text that describes the content of a page. The title of a page appears as the main link in search engines. It is used as the caption of the browser, tabs and shortcuts and is the default name for the bookmark if visiors bookmark your page. The title is the most important element in order to improve your SEO score and search engine rankings!

Incorporate two or three keywords in the title in a natural way. Keep the title short and place the keywords at the start of the title. We recommend using a maximum of 12 words and fewer than 80 characters in the titles.

The URL is a human-readable 'address' that points to a page on the website. URLs describe the location of the page to visitors and search engines so it's important to keep them short, relevant and compelling. A URL consists of three parts: subdomain, domain name and the path. The best place for your main keyword is in your domain name. For all other seperate pages, you should incorporate one or two keywords in the path.

We recommend not using file extensions in a URL. File extensions can be hidden by rewriting the URLs in a search engine friendly way. It's better to write http://test.com/route.html as http://www.test.com/route/. All URLs with file extensions can be found in the table below. The file extension is the last bit of the URL after the '.' sign (e.g. .asp). Rewrite URLs that contain file extensions.

Besides human-readable text, URLs can also contain parameters such as '?page=about' or '&id=3423&sort=ASC'. This is not very user friendly and therefore this means that it is also not search engine friendly. A friendly URL does not contain capitals or the characters '_', '&', '?', '+' and '='.

The META Description tag is important in gaining user click-through from search engines. These short paragraphs are your opportunity to advertise the content of the page to searchers. Make sure every page of the website contains a META description. To optimize for search engines, it is important that keywords for a given page are included in the META description in a natural way.

The keyword 'moving ' is not found in the META Description. Add the keyword to the META Description tag and reload this page by pressing F5 (Windows) or ⌘ + R (Mac) to validate the implementation.

A META description tag which is too long can be seen as spam by search engines. We recommend using a maximum of 25 words and fewer than 150 characters.

Add the highlighted "Meta Description" tag, almost on top of the document, inside the "HEAD" tag, like this: <!DOCTYPE html> <html lang="en"> <head> <meta charset="UTF-8" /> <title>Your Page title</title> <meta name="description" content="moving" /> </head>

The META Keywords tag allows you to provide additional keywords for search engines. The META Keywords tag is no longer considered an integral part of optimizing your site. META Keywords are no longer important for Google but Bing still uses them. It is a small effort so make sure all your pages have META keywords.

The keyword 'moving ' is not found in the META Keywords. Add the keyword to the META Keywords tag and reload this page by pressing F5 (Windows) or ⌘ + R (Mac) to validate the implementation.

Add the highlighted "Meta Keywords" tag, almost on top of the document, inside the "HEAD" tag, like this: <!DOCTYPE html> <html lang="en"> <head> <meta charset="UTF-8" /> <title>Your Page title</title> <meta name="keywords" content="keyword1, keyword2, moving" /> </head>

A META keyword tag which is too long can be seen as spam by search engines. Do not use more than 20 words, 250 characters and the keywords exists Put the most important keywords first.

The headlines of a page are called headings and are found at the top of the page. As in print media such as newspapers and magazines, the headings on a website are meant to draw the attention of a viewer. Headings are the titles of paragraphs and should contain the keywords that summarize the paragraphs. Choosing the right keywords for your H1 tags has a great impact on your search engine rankings.

Because every page contains text, we recommend that every page also has at least one heading (H1). Use short H1 tags with keywords that are important to the page.

The subhead lines of a page are called subheadings (H2,3,4,5 and H6) and are found at the top of the paragraphs. As in print media such as newspapers and magazines, the subheadings on a website are meant to draw the attention of a viewer. Subheadings are the titles of paragraphs and should contain the keywords that summarize the paragraphs. Subheadings H2 to H6 can contain more words then a H1 heading.

The keyword 'moving ' is not found in all subheadings. Add the keyword to available subheadings and reload this page by pressing F5 (Windows) or ⌘ + R (Mac) to validate the implementation.

Add the highlighted "Hx" tag (where "x" stands for a number), inside the "BODY" tag, like this: <!DOCTYPE html> <html lang="en"> <head> <meta charset="UTF-8" /> </head> <body> <h1>Main heading</h1> <p>A paragraph</p> <h2>moving</h2> </body> </html>