News
Lipperhey enhances transparency in SEO market
A completely new version so customer friendly even computer illiterates can handle it.
Amsterdam, 3 juni 2010 - Lipperhey.com, the online service that judges websites on their quality and searchability, has undergone a complete transformation. Where in the first version all the findings and recommendations were written in a thick report, now everything is shown in a clear – Google analytics like - dashboard. Again we have taken a big step forward in making SEO more user-friendly. One important new feature underlines Lipperhey’s aim to increase transparency: resellers (for instance SEO-agencies) are now able to share their dashboard with their customers. This will help clients to get an idea of the progress of their website in the SEO-routing.
Marc Noët, fellow-founder of Lipperhey: "A couple of years ago, SEO was mainly the concern of big companies. Nowadays, smaller companies are also concerned about their position in search engines. In most cases, SEO proves to be cheaper than advertising. However, the problem is that SEO is a ‘black box’ for many companies. Lipperhey gives clients without any technological knowledge all the necessary tools to get to work or instruct their internet agencies. On the other hand, it gives agencies the opportunity to make the quality of the service supplied transparent by using an independent system of measurement."
In the last year, Lipperhey has welcomed quite a number of new customers. Besides a steady stream of direct customers (ranging from small web shops to listed companies), Lipperhey entered into collaborations with a growing number of resellers, such as PayPal, Topclick and Hosting.nl. In the coming quarter, similar agreements will be signed in Sweden, Finland, the UK, Belgium and Germany. And on September 1, Lipperhey will open an office in New York.
Marc Noët: "It appears this is a fast growing new market. The influx of new customers is a clear signal but also the fact that during the last year, we have gained a new competitor each quarter."
Lipperhey bases her analysis among others on the guidelines of search engines such as Google, Yahoo! and Mircosoft, the World Wide Web Consortium (W3C), governments and leading professional publications.
Lipperhey offers white-label website analysis
In addition, customers will benefit from free benchmarking and site tracking
Amsterdam, october 15, 2009 - As of today, Lipperhey offers the functionality of its website analysis tool to third parties. Companies active in the field of Search Engine Optimization (SEO) and software development can now use Lipperhey's technology for their own websites or implement it in their own software to perform a free quick scan or generate paid optimisation reports. For this purpose, the company has developed an API that allows third parties to offer the Lipperhey analysis to their own customers without any extra effort.
Free benchmarking and tracking service
Another announcement made by Lipperhey today was that, as of today, anyone with a Lipperhey account can benchmark their website with three competing websites (benchmarking) and generate an automatic monthly overview of any changes in their website's findability and optimisation (tracking), free of charge.
Before, the costs for this service included a once-only fee of $15 and a subsequent fee of $15 per month. These costs have been reimbursed to all customers who previously paid for this service.
The price for the extensive advisory report with points for improvement will remain $75. These points for improvement will help users to optimise their website. Ultimately, the implementation of the independent advice, to be carried out by a website designer or by the site owner himself, will ensure improved organic search results in search engines like Google.
Automatic analysis and progress report
Lipperhey's website analysis tool offers companies a fast and affordable form of website analysis that assesses a website in terms of quality, findability and popularity.
"An increasing number of websites are profiting from the Lipperhey technology and our analysis. Since we started in April, more than 2.2 million scans have been performed. However, we would like to reach even more people by simplifying its use. Naturally, we will continue to improve our product, analyses and reports. Our service is operational in an increasing number of countries", says Marc Noët of Lipperhey. "Next year, we will announce a number of well known national and international IT and Internet companies who are currently implementing the Lipperhey technology into their online services, products and processes."
Lipperhey Launches Free Tool for Evaluating Web Site SEO Effectiveness
Online service for website analysis now includes a free Quick Scan
Amsterdam, june 22, 2009 - Lipperhey will be launched in the United States 3 months after the introduction of the online website analysis tool in the Netherlands. By launching the international website the service can be used all over the world. Lipperhey offers every company a website analysis tool which scans for technical quality, search optimization and popularity for just a small amount of money. One part of this international launch is the introduction of the Quik Scan. This scan analyzes twenty pages and presents points for improvement. After registering the complete website can be scanned.
Extended website analysis
The online Lipperhey service analyzes your own website as well the website of your competitor. The free Quick Scan shows directly what Lipperhey is capable of gives analyzes of twenty scanned pages. When the user registers, it's possible to make use of the online and realtime analysis for 180 points and 35 subjects based on specially developed software. That analysis is free, the report costs 50 euros.
Marc Noët van Lipperhey: "The success in the Netherlands is big and we analyze websites all the time, also websites from outside the Netherlands. We get a lot of feedback from companies that only have a limited amount of money to spend on search engine optimization. They are happy a service like Lipperhey exists. For a relatively small amount of money they are able to optimize their website by implementing changes recommended by Lipperhey. With launcing the international website in the United States we do not only serve the Dutch market, but now we can help all over the world."
Research from Lipperhey shows most websites are not optimized
Most websites have not been optimized
Amsterdam, may 4, 2009 - Research from Lipperhey, an online service that analyzes websites objectively for quality, searchability and popularity, shows that websites from car factories are hardly findable in search engines like Google. If you search for keywords like 'car', 'new car' or 'buy car' the websites from the big car manufacturers do not show up in organic Google search engine results.
Also keywords like 'station wagon', 'hatchback' or 'sedan' are not used by most big manufacturers for their search engine optimization. Spanish car manufacturer Seat takes in fifth position at organic Google search engine results for the keyword 'stationwagon'.
Based on specially developed software Lipperhey analyzes a website online and realtime for more than 180 items and assesses these on more than 35 subjects. For this research 49 websites from car manufacturers have been assessed. French car manufacturer Peugeot ended first, Lotus ended last.
Outdated technique
The results of the Lipperhey research show that a lot of websites from car manufacturers are poorly optimized for search engines. They use a lot of FLASH which in most cases is devastating for search engine optimization. FLASH still is hard to index by search engines. Big car manufacturers Ferrari, Lotus, Jaguar and Mini score poorly in research from Lipperhey. Lipperhey wants to make clear good search engine optimization does not have be a big effort and can be of great advantage.
Marc Noët of Lipperhey: "Car manufacturers spend a lot of money on high quality links to their website. This being said, it is strange these big companies have websites which are not optimized for keywords you would expect. Also technically these websites can be easily optimized. A thorough restructuring of their online face to the world would make much more sense and would be a lot less expensive."
TradeDoubler gives away 45.000 Lipperhey analyses
Search engine optimization important to online marketeers
Amsterdam, april 23, 2009 - TradeDoubler is an online marketing specialist in Europa. This shows while they started a collaboration with Lipperhey. TradeDoubler gives away more than 45.000 website analyses to their Dutch affiliates from their affiliate network, including a Lipperhey extended report. This report shows how their clients can improve their technical quality, search engine optimization and popularity.
Independant website analysis
Lipperhey is an online service every company can use to have their website analyzed and judged for technical quality, search engine optimization and popularity for attractive prices. Based on specially developed software Lipperhey analyzes a website for more than 180 items and assesses the website at 35 subjects, all online and realtime. With the results of the analysis everybody can improve the search engine rankings for their website. Lipperhey is not in the business of implementing changes to your website. This guarantees Lipperheys independence and credibility. Lipperhey is not going to make unnecessary recommendations to make money on implementing them. You can do the site improvements yourself on the basis of our report or you can hire your own website or SEO specialist to do it for you.
Remko Nugteren, Managing Director of TradeDoubler: "Optimizing websites is important to all of our customers. After seeing Lipperheys website analysis tool and the Lipperhey report we are convinced every website owner can benefit from this independent analysis. Just the five Quick Wins give a company insight in how to make quick and effective changes."
Marc Noët of Lipperhey: "We see a lot of companies using our service already because of our relative low prices. With this special action from TradeDoubler more companies will get in touch with our online SEO analysis."
